Digestive Health

Digital health mobile solution to empower diarrhoea sufferers to proactively manage and understand their condition.

 

Digestive health is an all-in-one digital health mobile solution that allows patients to manage their gut health on a daily basis. Digestive health was launched in January 2024 in partnership with digestive health experts, to target an unmet need in the market when it comes to supporting diarrhoea sufferers holistically to manage their condition. Working as a pocket companion for users' gut health needs, Digestive health allows users to take control of their symptom management and understand their condition better in their own personalised app through targeted features.

Introduction
The problem
Our solution
Results
Key Takeaways

The problem

Gut health is vital to overall well-being, both physically and mentally, but up to 10% of the population experience diarrhoea related symptoms in their lifetime.

And yet, research consistently shows that digestive health is difficult to manage and that the stigmas attached to it can prevent people seeking help. This can in turn lead to feelings of frustration when it comes to symptoms and a reduced ability to self-manage the daily struggles of diarrhoea.

There is currently an unmet need when it comes to supporting and empowering patients to manage their diarrhoea symptoms on a daily basis.

Our solution

This is where Digestive health can help!

The mobile app allows users to manage their symptoms on their own device, through personal mood and food diaries, enabling a personalised programme for their own digestive health needs.

Key features include:

Tracking

●      Food, mood and symptom tracking features which allow users to monitor their triggers over a 3-month period.

●      Stress and mood diaries.

●      The ability to record diarrhoea episodes and see how this might relate to users’ food intake.

Educational content

●      Ability to explore expert created topics in your own time.

●      Discover key gut health insights that link to a personalised food diary.

●      Content created by the experts

Building new habits

●      Through goal setting users can track your own habits.

●      Set reminders that allow users to stay on track with their goals.

●      Remain motivated through quizzes and real life stories.

Results

Since launching in January 2024 Digestive Health has hit the following milestones:

33,000
customer downloads
20 million+
customer impressions
15,000
monthly user sessions per month
4.3
average app rating

Key Takeaways

Digestive Health consumers are turning to apps to help them better manage their daily lives.

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