Creating equitable access to support and health guidance for pregnant women

The problem

For many pregnant women, it’s hard to access the trusted information they need to stay healthy during their pregnancy. Pregnant women also struggle to find trustworthy service providers for relevant healthcare services (e.g. prenatal yoga, mental health support, consultations, etc.)  

This can lead to mothers-to-be making the wrong choices, struggling to advocate for quality care from their healthcare providers, or finding it hard to pick the best clinician for them.

Our solution

We created the TFH digital care program to improve access to information and care among pregnant women. Our multidisciplinary team developed the solution using HealthMachine™, bringing together evidence-based advice, personalised education, and behaviour targeting (such as gamification) to improve the health of pregnant women.

TFH examines a number of key topics to help women stay healthy during pregnancy, prepare for birth, and advocate for quality care. Each theme is covered in its own set of modules and has a dedicated outcome:

1. Nutrition for a healthy mother and baby (outcome — healthier diet).
2. Emotional support via therapy (outcome - a stress-free pregnancy experience).
3. Healthy and happy mind (outcome — reducing anxiety levels).
4. Support throughout pregnancy (outcome — better awareness and self-reported pregnancy preparedness).
5. Taking an active role in your care (outcome — empower patients to have agency in their care).
6. Preparing for birth (outcome — empowering women to make the best choices when it comes to birthing providers etc.)

We’re already planning new themes for the future, too:

7. A smart and happy baby (outcome —  increasing parent-child bonding post-birth).
8. Planning for pregnancy (outcome — increasing knowledge and helping mothers-to-be feel more prepared).

Together, these modules will empower patients to drive self-care, improving health during and after pregnancy.

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